The web is bustling with infinite and seemingly uncontrollable activity. Those who desire to be a part of it all may find comfort in the idea of creating their own space based on a niche where they have more of an impact. A non-competitive niche is the answer. A non-competitive niche can be usually defined as a micro niche with signfically less competition in comparison to other larger and/or more popular niches. In non-competitive niches, there are less competitors involved in the production of content, less products being sold in the niche and less services being offered in the niche. Niches can be non-competitive for a variety of reasons; whether it is a niche that requires a substantial amount of knowledge, or niche that has been recently invented, or a niche that is avoided due to historically low Cost Per Click (CPC) value, or the topic is little known or there is no recent history of the niche being a conduit for booming sales. Non-competitive niches are surrounded by mystery but just as in most aspects in life there is good and bad to consider before divulging in.
Worried about being buried under the thousands or even millions of search results? Focusing your keywords on a non-competitive niche is a fruitful solution for this conundrum. In a non-competitive niche, it is easier for keywords to be ranked higher in search engines - of course with the condition that the keywords are backed by high quality content. Instead of your blog being submerged under the sea of information available on the web by more well known brands, your blog can begin building an audience while you build a solid brand.
Connections are a natural method to acquire quality organic backlinks. Those who are more established or are on the path to getting established in a non-competitive niche are less likely to be overwhelmed by attempts by newcomers to network as opposed to others in competitive niches who are cynical from being bombarded with unsavory characters attempting to network. In fact, in many non-competitive niches the blogs are less formally connected which provides a space for you to fulfill. You can take command of your networking by developing the channels for connection such as starting a networking group dedicated to those who are content creators in the field. Those in the field will appreciate the chance to consolidate their creativity and get more exposure collectively which in turn can lead to an increase in their earnings.
Being a leader socially carves out the opportunity for you to grow into being an authority, a well regarded expert and a primary source of trusted information in the field. There are fewer established experts in non-competitive niches therefore the space is less crowded. There are fewer competitors available to falsely tarnish your reputation which in turn strengthens your appeal and authority. In addition, there are fewer faces to be confused with yours and fewer characters to be compared to. In a non-competitive niche there are a dearth of blogs, therefore the audience will be more appreciative of the quality content you provide and in return will be more willing to recognize you as an expert and introduce you to others as an expert.
Despite all these wonderful benefits for starting a blog in a non-competitive niche, there are complications to consider. However with enough short term and long term planning many of these issues can be preemptively addressed. Before starting your blog in a non-competitive niche, outline where you hope to see your blog in five to ten years, maybe even three years. What is excellent about a non-competitive niche, is that you can build a solid brand around a perfectly targeted name and domain name such as Literary Bliss. If you are new to blogging, you may be apprehensive about blogging and the niche can provide structure and guidance. But as you grow confident and if your blog is a major success, you may want to grow your audience by expanding your base of topics. That awesome targeted blog name and domain name that made you a star in the search engine results can restrict your new set of ambitions. For example, a blog with the name Literary Bliss would face some difficulty in becoming an authority for music reviews.
The niche may be a non-competitive niche for a reason. Do a bit of research to uncover if there are a slew of failed blogs in the same or similar niche. Perhaps the non-competitive niche in its current format does not provide much value to an audience or a blogger. In this case it may be best to start a blog in another niche with a greater chance of success and gain expertise on how to earn money creatively. Then when you have experience, you can come back to tinker around and investigate why the other blogs discontinued. The reasons abound but with your experience you can conduct a better evaluation of the situation. Maybe since there are less resources invested in the field, it was harder to generate content or perhaps despite there being few competitors, those playing in the field are especially ruthless at maintaining their spot or there could be regulations that are blocking a majority of bloggers. Whatever it is, study why the niche is non-competitive.
Then after you study the niche and find success there is a chance that individuals or groups with more resources will utilize their arsonal of resources to push you out. Or a multitude of inspired small blogs can slowly chip away at your advantage. You have to prepare for the possibility that a non-competitive niche can become a high competitive niche.
Despite all the data generated each second online and the reports from the World Economic Forum of the existence of nearly two billion websites, believe it or not, the web is still relatively young. Content creators from all sectors are still trying to figure it all out; which is evidenced by the fact that out of the nearly two billion websites created, according to Internet Live Stats, less than 200 million are active. The question arises, do you really need to box yourself into a non-competitive niche? Perhaps you are overestimating the resources necessary to start a blog within a high competitive niche. For now the non-competitive niche can be the anchor until you branch out. But keep in the mind that the internet is still new, therefore you do not necessarily have to avoid niches that others claim to be too saturated or too competitive.
Do you still have questions? Do not hesitate to email me at [email protected]. Thank you for reading!